ITC Wills Lifestyle taps Franchise India to grow pan-India store network
ITC's premium apparel brand Wills Lifestyle partners with Franchise India Brands to expand via the franchise route, targeting metros and Tier 2 cities. The push spans its three sub-brands: Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle partners with Franchise India to expand its premium apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.
Why this matters
ITC Wills Lifestyle is pursuing franchise-led growth to scale its premium apparel presence beyond metros, extending prior moves to grow its pan-India store network into Tier 2 cities.
Store-opening activity is steady with 937 signals over the last 90 days.