ITC Wills Lifestyle taps Franchise India to grow pan-India store network
ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to expand via the franchise route, targeting metros and Tier 2 cities. Rollout spans its three sub-brands: Wills Classic, Wills Sport, and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands: Classic, Sport, and Clublife.
Why this matters
This move follows ITC Wills Lifestyle's push to grow its pan-India store network, building on prior signals of tapping Franchise India to reach metros and Tier 2 cities via the franchise model.
Retail-brand signals are accelerating, up +270100% QoQ.