ITC Wills Lifestyle taps Franchise India for pan-India retail expansion

ITC Wills Lifestyle has appointed Franchise India Brands to advise on expanding its premium apparel store network through franchise opportunities in metros and Tier 2 markets. No store-count target or rollout timeline was disclosed.

— Filed Wed, 22 Jul, 2026, 20:49 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise its pan-India store-network expansion, targeting metro and Tier 2 markets through franchise opportunities for its premium apparel retail format.

Why this matters

The signal aligns with prior resurfaced reports on ITC Wills Lifestyle's 2014 Franchise India tie-up and its June 2014 plan for pan-India store expansion.

retail-brand is accelerating, up 342400% QoQ.