ITC Wills Lifestyle's 2014 move to tap Franchise India for network expansion resurfaces
Resurfacing a June 2014 decision, ITC Wills Lifestyle had appointed Franchise India Brands to support franchise-led expansion of its apparel and accessories store network, targeting metros and Tier 2 cities across India.
ITC Wills Lifestyle appointed Franchise India Brands to support franchise-led expansion of its apparel and accessories store network across India, prioritising metros and Tier 2 cities. The ITC division aims to broaden its PAN-India retail presence through future business opportunities.
Why this matters
The resurfaced June 2014 tie-up follows recent signals revisiting ITC Wills Lifestyle's Franchise India partnership for pan-India expansion, including coverage of metros and Tier 2 cities.
Store-opening is steady, with 1,388 signals recorded in the past 90 days.