ITC Wills Lifestyle's franchise-led expansion plan across India resurfaces from 2014
Resurfacing a June 2014 move, ITC Wills Lifestyle had appointed Franchise India Brands to advise on expanding its store network through franchising, with a focus on metros and Tier 2 cities. The push covered Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its Indian store network through franchising, targeting metros and Tier 2 cities. The premium apparel format will broaden PAN-India presence for its Wills Classic, Sport and Clublife labels.
Why this matters
The resurfaced 2014 appointment aligns with recent signals on ITC Wills Lifestyle's Franchise India tie-up and its plan for pan-India store expansion.
Retail-brand is accelerating, up 358700% QoQ.