ITC Wills Lifestyle's 2014 move to tap Franchise India for PAN-India store expansion resurfaces
Resurfacing a June 2014 decision, ITC Wills Lifestyle had appointed Franchise India Brands to advise franchise-led expansion of Wills Classic, Wills Sport and Wills Clublife stores, with a focus on metros and Tier 2 cities.
ITC Wills Lifestyle appointed Franchise India Brands to advise expansion of its apparel-store network across India, targeting metros and Tier 2 cities through franchise opportunities. The retailer aims to build PAN-India presence for Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The resurfaced 2014 appointment mirrors recent signals that ITC Wills Lifestyle tapped Franchise India for pan-India expansion, including coverage focused on the Wills Lifestyle franchise move.
Store-opening is steady at 1,520 signals in 90 days; no QoQ figure was supplied.