ITC Wills Lifestyle plans franchise-led expansion across India

ITC Wills Lifestyle has appointed Franchise India Brands to advise on a franchising-led expansion of its premium apparel store network, with a focus on metros and Tier 2 cities. The format houses Wills Classic, Wills Sport and Wills Clublife.

— Filed Mon, 27 Jul, 2026, 15:48 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise on franchising-led expansion of its Indian store network, targeting metros and Tier 2 cities. The premium apparel format will build pan-India presence across Wills Classic, Wills Sport and Wills Clublife.

Why this matters

The move echoes related signals that resurfaced ITC Wills Lifestyle's 2014 Franchise India tie-up and pan-India store expansion plan.

Store-opening is steady, with 1,541 signals recorded in the past 90 days.