ITC Wills Lifestyle's 2014 move to tap Franchise India for PAN-India store expansion resurfaces
Resurfacing a June 2014 deal, ITC's Wills Lifestyle had appointed Franchise India Brands to grow its apparel and accessories retail network through franchising, with expansion targeted across metros and Tier 2 cities for Wills Classic, Wills Sport and Wills Clublife.
ITC’s Wills Lifestyle appointed Franchise India Brands to expand its apparel and accessories store network across India via franchising, targeting metros and Tier 2 cities. The chain aims to build PAN-India presence across Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The resurfaced 2014 tie-up aligns with recent signals that ITC Wills Lifestyle plans franchise-led expansion across India and that its Franchise India partnership for pan-India store growth has resurfaced.
Store-opening is steady, with 1,543 signals recorded in the past 90 days.