ITC Wills Lifestyle's Franchise India tie-up for pan-India store expansion resurfaces from 2014
Resurfacing a June 2014 move, ITC Wills Lifestyle had appointed Franchise India Brands to advise on franchise-led retail expansion across metros and Tier 2 cities, extending the reach of its Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its Indian store network, targeting metros and Tier 2 cities through franchise opportunities. The apparel retailer aims to broaden its PAN-India footprint across Wills Classic, Sport and Clublife.
Why this matters
The resurfaced 2014 mandate aligns with recent signals on ITC Wills Lifestyle appointing Franchise India Brands and tapping the adviser for pan-India store expansion.
Store-opening is steady, with 1,529 signals recorded in the past 90 days.