ITC Wills Lifestyle appoints Franchise India Brands for PAN-India expansion (resurfacing a June 2014 move)
Resurfacing a June 2014 deal: ITC Wills Lifestyle had appointed Franchise India Brands Ltd to expand its apparel and accessories retail network through franchising, with a focus on metros and Tier 2 cities across its Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to expand its apparel and accessories store network across India through franchising, targeting metros and Tier 2 cities. The retailer aims to strengthen its PAN-India footprint across its Wills Classic, Sport and Clublife formats.
Why this matters
The resurfaced 2014 deal aligns with recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India store expansion, drawing attention to the brand's earlier franchising strategy.
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