ITC Wills Lifestyle taps Franchise India for pan-India store expansion

ITC Wills Lifestyle has appointed Franchise India Brands to advise on a franchise-led expansion of its apparel and accessories retail network, with metros and Tier 2 cities identified as priority markets.

— Filed Sun, 26 Jul, 2026, 07:48 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise on franchise-led expansion of its apparel and accessories store network across India, targeting metros and Tier 2 cities. The brand aims to broaden its PAN-India retail presence through future business opportunities.

Why this matters

Recent related signals have also resurfaced ITC Wills Lifestyle's 2014 Franchise India tie-up, including its focus on metro and Tier 2 store expansion.

Store-opening is steady, with 1,511 signals recorded in the past 90 days.