ITC Wills Lifestyle's 2014 tie-up with Franchise India for metro and Tier 2 store expansion resurfaces
Resurfacing a June 2014 move: ITC Wills Lifestyle had appointed Franchise India Brands to advise a franchise-led expansion of its apparel and accessories retail network across India, with a focus on metros and Tier 2 cities. The format carries Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise a franchise-led expansion of its apparel and accessories store network across India, focusing on metros and Tier 2 cities. The premium format houses Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The resurfaced 2014 tie-up aligns with recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India expansion and a metro and Tier 2 store rollout.
Store-opening is steady at 1,500 signals in 90 days; no QoQ change figure was provided.