ITC Wills Lifestyle taps Franchise India for pan-India store expansion (resurfacing a June 2014 move)
Resurfacing a June 2014 deal, ITC Wills Lifestyle had appointed Franchise India Brands to advise on franchised network growth, targeting metros and Tier 2 cities across its Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its India store network via franchising, targeting metros and Tier 2 cities. The premium apparel chain plans broader pan-India presence across its Wills Classic, Sport and Clublife formats.
Why this matters
The resurfaced June 2014 deal aligns with recent signals revisiting ITC Wills Lifestyle's pan-India, metro and Tier 2 store-expansion plans.
Store-opening is steady, with 1,483 signals recorded in the past 90 days.