ITC Wills Lifestyle's 2014 move to tap Franchise India for metro and Tier 2 expansion resurfaces
Resurfacing a June 2014 appointment, ITC Wills Lifestyle had brought on Franchise India Brands to advise on franchise opportunities as it sought to expand its pan-India store network across Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its India store network, targeting metros and Tier 2 cities through franchise opportunities. The apparel retailer aims to broaden its pan-India presence across Wills Classic, Sport and Clublife.
Why this matters
The resurfaced 2014 appointment aligns with recent signals on ITC Wills Lifestyle's Franchise India tie-up and plans for franchise-led expansion across India.
Store-opening is steady at 1,443 signals in the past 90 days; no QoQ comparison was provided.