ITC Wills Lifestyle plans franchise-led expansion across India

ITC Wills Lifestyle appointed Franchise India Brands to advise expansion of its store network, with a focus on metros and Tier 2 cities. The apparel retailer aimed to pursue new business and franchise opportunities to build a pan-India presence.

— Filed Thu, 23 Jul, 2026, 06:34 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise franchise-led expansion of its India store network, targeting metros and Tier 2 cities. The apparel retailer aims to build a pan-India presence through new business and franchise opportunities.

Why this matters

The move aligns with recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India network expansion and a resurfaced account of its 2014 appointment to widen the store network.

Store-opening is steady, with 1,404 signals recorded in the past 90 days.