ITC Wills Lifestyle's 2014 move to appoint Franchise India to widen store network resurfaces
Resurfacing a June 2014 deal, ITC Wills Lifestyle had partnered with Franchise India Brands to expand its retail footprint through franchising, targeting metros and Tier 2 cities with Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to expand its Indian store network through franchising, targeting metros and Tier 2 cities. The apparel retailer aims to broaden its pan-India footprint for its Wills Classic, Wills Sport and Wills Clublife formats.
Why this matters
The resurfaced 2014 deal aligns with recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India retail expansion and revisiting its June 2014 network-expansion tie-up.
Store-opening is steady, with 1,399 signals in the past 90 days; no QoQ figures were provided.