ITC Wills Lifestyle's 2014 move to tap Franchise India for metro and Tier 2 expansion resurfaces
Resurfacing a June 2014 engagement: ITC Wills Lifestyle enlisted Franchise India Brands to advise on franchise-led expansion of its India store network, spanning Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle engaged Franchise India Brands to advise on expanding its India store network through franchise opportunities, targeting metros and Tier 2 cities. The premium apparel chain aims to broaden its PAN-India retail footprint across its Classic, Sport and Clublife formats.
Why this matters
The resurfaced 2014 engagement aligns with recent signals that ITC Wills Lifestyle planned franchise-led expansion across India and tied up with Franchise India to widen its store network.
Store-opening is steady, with 1,427 signals in 90 days; QoQ change figures were not provided.