ITC Wills Lifestyle's Franchise India tie-up to expand store network resurfaces from 2014
Resurfacing a June 2014 move, ITC Wills Lifestyle had appointed Franchise India Brands to advise franchise-led expansion across India, with a focus on metros and Tier 2 cities for its Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to advise expansion of its Indian store network through franchise opportunities, targeting metros and Tier 2 cities. The premium apparel retailer aims to broaden its PAN-India footprint across its Wills Classic, Sport and Clublife formats.
Why this matters
The resurfaced 2014 appointment follows recent signals on ITC Wills Lifestyle planning franchise-led expansion, tapping Franchise India and widening its pan-India store network.
Store-opening is steady, with 1,423 signals recorded in the past 90 days.