Resurfacing a 2014 move: Wills Lifestyle tapped Franchise India for pan-India store expansion
Resurfacing a June 2014 announcement, ITC Wills Lifestyle had appointed Franchise India Brands to support franchise-led growth of its apparel and accessories network, targeting metros and Tier 2 cities across its Wills Classic, Wills Sport and Wills Clublife formats.
ITC Wills Lifestyle appointed Franchise India Brands to support franchise-led expansion of its apparel and accessories store network across India, focusing on metros and Tier 2 cities. The retailer aims to grow its PAN-India presence through future business opportunities.
Why this matters
The resurfaced tie-up aligns with recent signals revisiting ITC Wills Lifestyle’s 2014 Franchise India partnership for metro, Tier 2 and pan-India store expansion.
Retail-brand signals are accelerating, up 354100% QoQ.