ITC Wills Lifestyle's 2014 tie-up with Franchise India for pan-India store expansion resurfaces
Resurfacing a June 2014 move, ITC Wills Lifestyle had appointed Franchise India Brands to support expansion of its exclusive fashion-store network, with opportunities targeted across metros and Tier 2 cities. The chain markets formal, casual and partywear under Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to support expansion of its exclusive fashion-store network across India, targeting metros and Tier 2 cities through franchise opportunities. The retailer sells formal, casual and partywear under Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The resurfaced 2014 tie-up aligns with recent signals on ITC Wills Lifestyle’s franchise-led expansion across India and its plan to tap Franchise India for pan-India growth.
Store-opening is steady, with 1,551 signals recorded in the past 90 days.