ITC Wills Lifestyle's 2014 tie-up with Franchise India for store-network expansion resurfaces
Resurfacing a June 2014 move: ITC Wills Lifestyle had appointed Franchise India Brands Ltd to advise on franchise-led expansion across India. The apparel retailer had planned to grow its footprint in metros and Tier 2 cities through Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its India store network through franchise opportunities, targeting metros and Tier 2 cities. The premium apparel chain will grow its PAN-India footprint across Wills Classic, Wills Sport and Wills Clublife.
Why this matters
Recent signals have also resurfaced ITC Wills Lifestyle's 2014 appointment of Franchise India for network expansion and its pan-India store-expansion plan.
Store-opening is steady, with 1,560 signals in the past 90 days; QoQ figures were not provided.