ITC Wills Lifestyle's 2014 move to tap Franchise India for PAN-India store expansion resurfaces

Resurfacing a June 2014 decision, ITC Wills Lifestyle had appointed Franchise India Brands to advise on franchise-led network growth across metros and Tier 2 cities, spanning its Wills Classic, Wills Sport and Wills Clublife formats.

— Filed Tue, 21 Jul, 2026, 06:49 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its Indian store network through franchise opportunities, targeting metros and Tier 2 cities. The apparel retailer aims to broaden PAN-India presence across its Wills Classic, Sport and Clublife formats.

Why this matters

The resurfaced 2014 appointment aligns with recent signals on ITC Wills Lifestyle's Franchise India partnership and plans to widen its apparel retail footprint nationwide.

Store-opening is steady, with 1,321 signals recorded in the past 90 days; QoQ change was not provided.

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