ITC Wills Lifestyle's 2014 move to tap Franchise India for network expansion resurfaces
Resurfacing a June 2014 development: ITC Wills Lifestyle had appointed Franchise India Brands Ltd to advise a franchise-led expansion across metros and Tier 2 cities. The premium apparel format includes Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise a franchise-led expansion of its store network across India, focusing on metros and Tier 2 cities. The premium apparel format houses Wills Classic, Wills Sport and Wills Clublife.
Why this matters
The resurfaced 2014 advisory deal follows recent signals revisiting ITC Wills Lifestyle's PAN-India store-expansion plan and its Franchise India partnership.
Retail-brand signals are accelerating, up 334600% QoQ.