ITC Wills Lifestyle plans India retail expansion across metros and Tier 2 cities
ITC's fashion apparel and accessories brand Wills Lifestyle is set to widen its store network across India, with Franchise India Brands advising on the rollout. The push targets metros alongside Tier 2 cities, signaling a broader footprint strategy for the label.
ITC's Wills Lifestyle, a fashion apparel and accessories brand, plans to expand its store network across India with Franchise India Brands advising, focusing mainly on metros and Tier 2 cities.
Why this matters
This continues ITC Wills Lifestyle's Franchise India partnership, previously reported to scale apparel retail and grow its pan-India store network across metros and Tier-2 cities.
Store-opening activity is steady with 1,220 signals in the last 90 days.