ITC's Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The brand spans three lines: Classic, Sport and Clublife.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities. The brand houses three lines: Classic, Sport and Clublife.
Why this matters
Continues Wills Lifestyle's franchise-led push with Franchise India Brands, following prior signals on pan-India store expansion and growing its premium apparel network across metros and Tier 2 cities.
Retail-brand signals held steady with 2,367 signals over the past 90 days.