ITC's Wills Lifestyle taps Franchise India to widen store network across metros and Tier 2 cities

ITC's apparel brand Wills Lifestyle is partnering with Franchise India Brands to grow its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The chain houses Wills Classic, Wills Sport and Wills Clublife formats.

— Filed Thu, 9 Jul, 2026, 15:03 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities. The chain houses Wills Classic, Wills Sport, and Wills Clublife.