ITC's Wills Lifestyle taps Franchise India to widen store network into Tier 2 cities
ITC's premium apparel brand Wills Lifestyle partners with Franchise India Brands to expand its retail footprint beyond metros via the franchise route, spanning formal, casual and party-wear sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its store network across India, targeting metros and Tier 2 cities via the franchise route, spanning formal, casual and party-wear sub-brands.
Why this matters
Reinforces Wills Lifestyle's recent push with Franchise India to grow its store network across metros and Tier 2 cities, now sharpening focus on beyond-metro expansion.
Retail-brand activity holds steady with 2,167 signals in the last 90 days.