ITC's Wills Lifestyle taps Franchise India to widen retail footprint across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle is partnering with Franchise India to grow its store network via the franchise route, targeting metros and Tier 2 markets. The brand spans formal, casual and party wear lines including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities. Brand spans formal, casual and party wear lines.
Why this matters
The move builds on Wills Lifestyle's recent push to expand its premium apparel network via Franchise India, extending store reach beyond metros into Tier 2 cities.
Retail-brand activity is steady with 2,425 signals in the last 90 days.