ITC's Wills Lifestyle taps Franchise India to widen premium retail footprint
ITC's premium apparel brand Wills Lifestyle partners with Franchise India Brands to expand its store network across metros and Tier 2 cities via the franchise route, extending sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India, targeting metros and Tier 2 cities via the franchise route, growing its premium retail footprint.
Why this matters
The Franchise India tie-up formalizes Wills Lifestyle's push to scale pan-India via the franchise route, building on prior signals to widen its store network across metros and Tier 2 cities.
Retail-brand signals accelerating, up 276500% QoQ.