ITC's Wills Lifestyle taps Franchise India to widen exclusive store network across metros and Tier 2 cities
ITC's premium fashion brand Wills Lifestyle partners with Franchise India Brands to grow its exclusive apparel store footprint via the franchise route, extending reach beyond metros into Tier 2 markets. The move leverages franchising to scale brands including Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle partners with Franchise India Brands to expand its exclusive fashion apparel store network across India, focusing on metros and Tier 2 cities via the franchise route.
Why this matters
Continues Wills Lifestyle's franchise-led expansion push, following signals on scaling and expanding its exclusive store network across metros and Tier 2 cities via Franchise India.
Retail-brand activity holds steady with 2,336 signals over the last 90 days.