ITC's Wills Lifestyle taps Franchise India to widen apparel store network

ITC partnered with Franchise India Brands to expand Wills Lifestyle's retail footprint across metros and Tier 2 cities via the franchise route, rolling out its three sub-brands: Classic, Sport, and Clublife.

— Filed Fri, 3 Jul, 2026, 16:47 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partnered with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands: Classic, Sport, and Clublife.

Why this matters

Reinforces Wills Lifestyle's franchise-led push, echoing prior signals on growing its store network across metros, Tier 2 cities, and pan-India via Franchise India.

Store-opening activity holding steady with 563 signals in the last 90 days.