ITC's Wills Lifestyle taps Franchise India to widen apparel store network across metros and Tier 2 cities

ITC's Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The rollout spans three sub-brands — Wills Classic, Wills Sport and Wills Clublife.

— Filed Tue, 7 Jul, 2026, 12:33 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle partners with Franchise India Brands to expand its apparel store network across India via franchise route, targeting metros and Tier 2 cities with its three sub-brands: Wills Classic, Wills Sport and Wills Clublife.