ITC's Wills Lifestyle taps Franchise India to scale store network pan-India

ITC's fashion apparel brand Wills Lifestyle has partnered with Franchise India to expand its retail footprint via the franchise route, targeting metros and Tier 2 cities with its Classic, Sport and Clublife lines.

— Filed Tue, 7 Jul, 2026, 05:33 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle fashion apparel brand ties up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities with its Classic, Sport and Clublife lines.

Why this matters

Continues Wills Lifestyle's push to grow its specialty and apparel store network across metros and Tier 2 cities, this time formalizing a Franchise India tie-up for pan-India store expansion.

Retail-brand activity is steady with 2,566 signals in the last 90 days.

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