ITC's Wills Lifestyle taps Franchise India to scale store network across metros and Tier 2 cities
ITC's apparel chain Wills Lifestyle has tied up with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The brand spans formal, casual and party wear across sub-labels Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel chain has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities. The brand spans formal, casual, and party wear.
Why this matters
Wills Lifestyle adopts a franchise-led model to extend ITC's apparel reach beyond metros into Tier 2 markets, signaling a renewed retail push for the brand.
Retail-brand activity is steady with 2,070 signals over the past 90 days.