ITC's Wills Lifestyle taps Franchise India to scale store network across metros and Tier 2 cities

ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint pan-India via the franchise route, targeting both metros and Tier 2 cities across its Classic, Sport and Clublife lines.

— Filed Mon, 13 Jul, 2026, 23:37 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.

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