ITC's Wills Lifestyle taps Franchise India to scale store network pan-India
ITC's Wills Lifestyle has partnered with Franchise India Brands to expand its fashion apparel footprint via the franchise route, targeting metros and Tier 2 cities across the country. The tie-up spans sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle partners with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
The move deepens Wills Lifestyle's franchise-led push, echoing recent signals on partnering Franchise India to scale exclusive stores and grow its pan-India store network across metros and Tier 2 cities.
Retail-brand activity is steady with 2,555 signals in the last 90 days.