ITC's Wills Lifestyle taps Franchise India to scale retail footprint across metros and Tier 2 cities

ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its store network pan-India via the franchise route. The push targets metros and Tier 2 cities, spanning its formal (Wills Classic), casual (Wills Sport) and clubwear (Wills Clublife) lines.

— Filed Thu, 2 Jul, 2026, 22:02 IST · Source Financial Express · BrandWagon · Updated

ITC's premium apparel brand Wills Lifestyle partners with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its formal, casual and clubwear lines.