ITC's Wills Lifestyle taps Franchise India to scale apparel retail across metros and Tier 2 cities

Wills Lifestyle partnered with Franchise India Brands to expand its store network via the franchise route, spanning formal, casual, and party-wear sub-brands including Wills Classic, Wills Sport, and Wills Clublife, targeting both metros and Tier 2 markets.

— Filed Wed, 8 Jul, 2026, 22:03 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partnered with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities, spanning formal, casual, and party-wear sub-brands.