ITC's Wills Lifestyle taps Franchise India to scale apparel retail across metros and Tier 2 cities

Wills Lifestyle is expanding its store network via the franchise route in partnership with Franchise India Brands, targeting metros and Tier 2 markets. The push spans its Classic, Sport and Clublife sub-brands to widen physical retail footprint nationally.

— Filed Mon, 6 Jul, 2026, 05:34 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India Brands to expand its apparel store network across India via the franchise route, focusing on metros and Tier 2 cities, spanning its Classic, Sport and Clublife sub-brands.

Why this matters

Reinforces Wills Lifestyle's recent moves to grow and widen its apparel store network via Franchise India across metros and Tier 2 cities, signaling a sustained franchise-led expansion strategy.

Retail-brand activity steady with 2,495 signals over the past 90 days.