ITC's Wills Lifestyle taps Franchise India to scale apparel stores across metros and Tier 2 cities
ITC has partnered with Franchise India Brands to expand the Wills Lifestyle apparel network pan-India via the franchise route. The push spans three sub-brands — Wills Classic, Wills Sport, and Wills Clublife — targeting both metro and Tier 2 markets.
ITC Wills Lifestyle has partnered with Franchise India Brands to expand its apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands: Wills Classic, Wills Sport, and Wills Clublife.
Why this matters
The franchise tie-up with Franchise India marks Wills Lifestyle's push to scale its apparel store network beyond metros into Tier 2 cities, leveraging a capital-light expansion model across three sub-brands.
Store-opening activity holds steady with 371 signals tracked over the past 90 days.