ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities

ITC has partnered with Franchise India Brands to expand the Wills Lifestyle fashion apparel footprint nationwide via the franchise route, targeting both metros and Tier 2 markets across its Classic, Sport and Clublife lines.

— Filed Fri, 17 Jul, 2026, 06:48 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle has tied up with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, focusing on metros and Tier 2 cities.

Why this matters

Continues Wills Lifestyle's franchise-led push, echoing recent signals on widening its premium apparel and exclusive store footprint across metros and Tier 2 cities via Franchise India.

Retail-brand activity is accelerating, up +314900% QoQ.