ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities

ITC's Wills Lifestyle has partnered with Franchise India Brands to expand its fashion apparel footprint PAN-India via the franchise route, targeting both metros and Tier 2 cities. The brand spans Wills Classic, Wills Sport and Wills Clublife lines.

— Filed Sat, 4 Jul, 2026, 05:33 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle has tied up with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, targeting metros and Tier 2 cities on a PAN-India basis.