ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its specialty store footprint pan-India via the franchise route, targeting both metros and Tier 2 markets to strengthen its retail presence.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting Metros and Tier 2 cities to grow its pan-India specialty store presence.
Why this matters
Reinforces Wills Lifestyle's franchise-led retail scaling, echoing prior signals on partnering with Franchise India to grow apparel stores across metros and Tier 2 cities.
Store-opening activity is steady with 630 signals in the last 90 days.