ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its retail footprint via the franchise route, targeting both metros and Tier 2 cities under its Wills Classic, Wills Sport and Wills Clublife sub-brands.
ITC's Wills Lifestyle partners with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities under brands Wills Classic, Wills Sport, and Wills Clublife.
Why this matters
The franchise tie-up echoes recent Wills Lifestyle signals around scaling apparel stores across metros and Tier 2 cities, signaling a sustained push to widen ITC's retail distribution.
Retail-brand activity holding steady with 2,098 signals over the past 90 days.
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