ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC Wills Lifestyle has partnered with Franchise India Brands to expand its fashion apparel footprint pan-India via the franchise route. The brand, spanning formal, casual and party wear lines including Wills Classic, Wills Sport and Wills Clublife, is targeting both metros and Tier 2 markets to reach young Indian shoppers.
ITC Wills Lifestyle partners with Franchise India to expand its fashion apparel store network pan-India via franchise route, targeting metros and Tier 2 cities. The brand spans formal, casual, and party wear lines for young Indian shoppers.
Why this matters
The move builds on Wills Lifestyle's push to scale its retail footprint pan-India, with prior signals citing store network growth across metros and Tier 2 cities and widening its premium apparel presence.
Store-opening activity is steady with 683 signals in the last 90 days.