ITC's Wills Lifestyle taps Franchise India to grow store network across metros and Tier 2 cities
ITC has partnered with Franchise India Brands to expand Wills Lifestyle's retail footprint via the franchise route, covering its Classic, Sport and Clublife sub-brands. The push targets both metros and Tier 2 markets to widen apparel distribution.
ITC's Wills Lifestyle apparel brand has tied up with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities, spanning its Classic, Sport and Clublife sub-brands.
Why this matters
Continues Wills Lifestyle's franchise-led expansion drive, echoing recent moves to widen its exclusive apparel store network across metros and Tier 2 cities and scale the retail footprint pan-India.
Retail-brand activity holding steady with 2,642 signals over the past 90 days.
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