ITC's Wills Lifestyle taps Franchise India to grow premium apparel footprint pan-India

ITC's Wills Lifestyle has partnered with Franchise India Brands to expand its store network via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife lines.

— Filed Wed, 8 Jul, 2026, 13:35 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle partners with Franchise India to expand its premium apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife brands.

Why this matters

Continues Wills Lifestyle's push to expand exclusive stores and retail footprint via Franchise India across metros and Tier 2 cities, signaling a franchise-led growth strategy for ITC's premium apparel.

Retail-brand activity holding steady with 2,668 signals over the past 90 days.