ITC's Wills Lifestyle taps Franchise India to grow pan-India store network
ITC's fashion apparel brand Wills Lifestyle partners with Franchise India Brands to expand its retail footprint via the franchise route, targeting metros and Tier 2 cities across India, leveraging its 14-year brand presence.
ITC's Wills Lifestyle fashion apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
Wills Lifestyle continues its franchise-led expansion push, echoing prior moves to scale retail across metros and Tier 2 cities and widen its premium apparel store network with Franchise India.
Store-opening activity holds steady with 602 signals tracked over the last 90 days.