ITC's Wills Lifestyle taps Franchise India to grow exclusive store network pan-India
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to expand its exclusive store footprint via the franchise route, targeting metros and Tier 2 cities across the country.
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its exclusive store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
The move builds on Wills Lifestyle's stated push to expand its store network across metros and Tier 2 cities, now formalized through a Franchise India tie-up to accelerate franchise-led growth.
Retail-brand activity is steady with 2,121 signals tracked over the past 90 days.