ITC's Wills Lifestyle taps Franchise India to grow exclusive store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle is expanding its exclusive retail footprint via a franchising partnership with Franchise India Brands, targeting both metros and Tier 2 markets. The rollout spans formal, casual and party-wear sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its exclusive store network across India via franchising, targeting metros and Tier 2 cities, spanning formal, casual and party-wear sub-brands.
Why this matters
The franchising push builds on Wills Lifestyle's recent moves to scale apparel retail via Franchise India, extending its exclusive store network beyond metros into Tier 2 cities.
Retail-brand activity is accelerating, up +309500% QoQ.